"Long before Palin’s endorsement, Fiorina was seen as the far less purist-conservative candidate in the tea party age. The endorsement went directly against the grassroots current for Assemblyman Chuck DeVore, the failed primary candidate. Many DeVore fans and tea party activists expressed their dissatisfaction with Palin’s Fiorina-boost.
"But something beyond boiled-over tea party activist discontent was brewing.
"Palin’s endorsement motive was dubbed “feminist over tea partier.” This introduced a new dynamic into the race — an extension of Palin’s pink-elephant effort to mobilize the election success of conservative women across America. Riding the tea party wave, Palin sought challengers to the traditional liberal female office seeker..."
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