Sunday, May 1, 2011

The Unwashed Masses

Levi's came up with a brilliant idea. Wash your jeans less! Filthy is the new green. What could possibly go wrong?

Do the dumb masses really need this kind of encouragement?


Gorges Smythe said...

Actually, there's a bit of common sense to washing your jeans less IF you have brains enough to know when they DO need washed. Have you ever stopped to think what makes jeans shrink so bad (dryer), and why most dryer lint has a BLUE cast?

RightKlik said...

Good point. I certainly don't wash my jeans every time I wear them. In fact, I hesitate to say how many times I wear my jeans between washings. But do we really need to encourage to wash less to save the planet? I can smell some unintended consequences, including some diseases.