Darn it, I just bought a Toyota...

Bravo Ford Motor Company:

Roberts:

I was shocked to see the [Ford] commercial. It is very rare to see a major American corporation take a pro–real-capitalism and anti-crony-capitalism stand and use it in their marketing. I saw this the first time on TV and it blew me away. As Milton Friedman liked to point out, business leaders tend to be against capitalism. It makes them compete and they sometimes fail. Business prefers being coddled and protected.

Jacobson:

It expresses my view, for sure. I’m not in the market for a car, but if I were, I would not consider a GM or Chrysler, and would consider a Ford for no reason other than it stood alone and tall.

Ford is onto something here. Big time.

Morrissey:

...feels like something more than just a sales pitch, too. The statement that America is about taking risks and enduring failure rather than expecting government to bail everyone out sounds more like a big thumb in the eye of the Obama administration, whose latest jobs bill keeps extending unemployment benefits, and which continues to propose spending billions on subsidies for businesses that can’t succeed on their own — like Solyndra.

Berlinski:

This made my day in so many ways.

Proof:

I think this is really going to strike a nerve with the American public and just may increase Ford's sales.

Why?

Though it has been beaten out of us for decades, our independent rugged-individualist nature draws us to hate cronyism, crony capitalists and the corporate-welfare, "too big to fail" system that caters to them.

Are you listening, GM, Chrysler et al.? Next time it just may be good business to say NO to Uncle Sam.

U.S. News (emphasis added):

Sitting and looking sincere and serious, Chris says: "I wasn't going to buy another car that was bailed out by our government. I was going to buy from a manufacturer that's standing on their own: win, lose, or draw. That's what America is about is taking the chance to succeed and understanding when you fail that you gotta' pick yourself up and go back to work. Ford is that company for me."

A Ford spokeswoman confirmed that Chris is an actual Ford owner and that those are his real words (the ad series is all unscripted).

According to a government report, taxpayers will lose $14 billion in the bailout.